Wander Beauty X Headliner Labs: How Messenger Became a Top Revenue Driver

Wander Beauty X Headliner Labs: How Messenger Became a Top Revenue Driver

For Wander Beauty, a digital-native brand taking the beauty industry by storm with its fast-growing makeup and skincare lines, mobile experience has always been a primary driver of revenue. Nearly half of its sales are through its e-commerce website and the majority of that is mobile. Wander, in partnership with Headliner, rolled out a Messenger-powered Style Quiz onsite which helped site visitors find their perfect product regimen from Wander’s product assortment. The results were transformative: In four months, Wander Beauty found that 17% of its customers who engaged with the chatbot made a purchase, compared to the industry benchmark of 2%. For more on how they’re using Messenger for sweeping sales success, click here:

How Wander Beauty is using a chatbot to increase sales

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