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WWD


8% Weekly List Growth

9 Articles Read/User

25K Interactions / Week


On May 1st, 2017, Headliner Labs launched the Women’s Wear Daily chatbot. The WWD chatbot is the first of its kind by a major fashion publication. Paul Jowdy, senior vice president and group publisher for WWD, announced, “We are incredibly proud to be the first U.S. fashion media brand with a dedicated Facebook Messenger chatbot, bolstering our strategy as a digital-first company to reach our readers in the way they want to consume their fashion, business and beauty news.”


The chatbot contains several useful, unique features including news alerts, a curated selection of stories each day, and the option to browse.